Connecting Shopify to Facebook and Instagram review: All you need to know

Want to boost your e-commerce sales and conversions? In today’s crowded market, reaching the right audience is key and social media is where your customers are spending their time. Connecting Shopify to Facebook and Instagram reviews is a game changing step to reach more people and increase sales. It’s also surprisingly simple, and I’ll guide you through it! Plus, using VidAU’s video ad templates, you can create high converting ads to attract even more shoppers. Ready to see your sales soar? Let’s get right in.

How to connect Shopify to Facebook for ads

Learning how to connect Shopify to Facebook is a must for every e-commerce business as this gives you the opportunity to leverage Facebook to reach a wider audience. However, connecting Shopify to Facebook can be stressful if you are not properly guided. But, you don’t need to worry, I will show you a step by step guide to accomplish this task. Before we get started, you need to have a Shopify account, a Facebook business page, business manager, Facebook Ad account, and Facebook Pixel.

Step by step guide to integrate Shopify and Facebook

Here is a guide on how to connect Shopify to Facebook to reach a wider audience and achieve a high conversion rate.

Step 1: Login to your Shopify account:

The first step is to login in to your Shopify account through your email address or create one if you don’t have an account yet.

Step 2: Click on Sales Channels:

After you have logged in to your Shopify account, in the menu by the left you will see list of features, click on sales channels

Step 3: Search and Select Facebook and Instagram add app

Step 4: Click on the install app to complete the installation.

Step 5: Then,  Click get started

Step 6: After that, click on  Connect your account and sign in to your Facebook account.

Step 7: Continue with your Facebook account and connect your business manager

Step 8: then click allow to complete the integration.

If you follow this guide carefully, you have successfully learned how to connect Shopify to Facebook 

Setting Up Shopify Ads Facebook Integration

This simply means linking your Shopify store to your Facebook Ads manager which enables you to promote your products on Facebook through Ads to increase your reach and attract customers to your products.

Here is a quick way to set up Shopify ads Facebook Integration

1.  Go to Facebook business manager from Meta..

Then set up your business portfolio by filling the details of your business. After this you will receive an email to confirm your business email address.

3. Log in to your Shopify account, go to apps, click on Facebook channel

3. Then, click on open to add app

4. You will be shown another page to allow permission and add sales page, ensure you click on Add Sales page.

5. Lastly, you will be directed to your Facebook page to connect your Facebook account, your business manager account and pages, if you don’t have one created, you can do it immediately.

6. Connect your products on Shopify product catalogue to your Facebook commerce account

7. Finally, after you click Connect besides your Facebook product catalogue, here is where it will bring you to.

You have successfully set up Shopify Ads Facebook Integration.

 Syncing Product Catalogues for Engaging Ads

Setting up your Shopify ads Facebook Integration is not enough, you also need to sync product catalogues to achieve your desired result. Syncing Product Catalogues enables Shopify to share your product catalogues to Facebook automatically. 
Now, let me show you how to go about it. Remember the Facebook sales channel, ensure you have added Facebook on your Sales channel. Once that is done, Shopify will sync your product automatically to Facebook and also create a similar catalogue on Facebook with your Shopify items.

Benefits of Using Facebook Ads with Shopify

There are a lot of benefits in using Facebook Ads with Shopify. In a world where e-commerce business is highly competitive, Facebook Ads with Shopify gives you a higher advantage and desirable result such as; expanding reach with integrated ads, driving targeted traffic, and enhancing sales.

Expanding Reach with Integrated Ads

For your e-commerce business to thrive you need to reach a wide audience, but how can you achieve that? Facebook Ads with Shopify, and VidAU AI gives you that leverage and opportunity to connect with billions of active users which enhances your product visibility and drive traffic across various 

 Audience Targeting on Facebook for Shopify Products

The availability of a wide audience is good, yet audience targeting makes you maximize effectively your wide reach. What is the essence of a wide audience if they won’t be converted to shoppers? Therefore, audience targeting on Facebook is reaching the right people that are likely to engage and purchase your Shopify products. And Facebook gives you that opportunity through its user data tool to target specific audiences based on gender, age, location, and interests. This will inform you properly to create a suitable and audience targeted Facebook Ads with Shopify 

Tracking Ad Performance in Shopify

Yes, you need to track your Ad performance in Shopify. This helps you to get the most out of your campaigns,  to know if you need to retarget your audience and also to maximise your results.

To track your Ad performance on Shopify, you need to first 

• log in to your partner dashboard, 
• then click Apps, 
• Next, click App ads. 
• Afterwards, you will see your Ads,
• click on the Ad you want to view. 

You can also view keyword metrics for users in each country. Ad reports include the following metrics:

• average position
• bid per click, 
• click through rate, 
• clicks, 
• cost per clicks, and many more.

Creating Facebook Ads with Shopify Using VidAU Templates

You might be wondering how to go about creating the important thing- Facebook Ads after learning about connecting Shopify with Facebook and Instagram. Don’t worry I got you! With VidAU you can create  your video Ads with the available video templates, which makes creating Facebook Ads with Shopify easy and seamless. VidAU has video templates suitable for Facebook Ads with Shopify and it also helps you test variations of video ad creatives quickly, ensuring you identify the most audience-engaging creative options, thereby maximising your ROAS (Return on Ad spend)

Streamlining Ad Creation with VidAU Video Templates

Video Ads creation can be tedious but VidAU makes the process simple, easy and effective. It gives you the freedom to create a streamlined Ad for Facebook Ads with Shopify. VidAU has editable custom Video templates that provide popular ad formats that are suitable; such as dimensions, aspect ratio and layouts, for Facebook Ads.

 All you need to do is select the right Video template you need and streamline it to best suit your audience. Another feature in VidAU video templates that will help you so well is various built-in animations and visual effects, these features make your Facebook Ads with Shopify engaging and attract more customers. The visual effects can also be streamlined to suit your brand image or colour. Also, VidAU has a built-in music and sound effects library therefore you can choose whatever music or sound effects that appeals to your target audience and foster engagement.

Customizing Video Ads for Facebook on VidAU

If you want a fast, easy and attractive Video Ads for your Facebook, VidAU is here for you. One amazing thing about VidAu is its flexibility to allow you to customize your video Ads. You can customize your video Ads to how you feel is best for your targeted audience.

Here is how to do that:

1. Select the right templates for Facebook Ads type: VidAU has several video templates that are designed for Facebook Ads types, select templates that are suitable for Facebook Ads with Shopify and edit it to align with your goals for the Ads and your  brand uniqueness.

2. Use Attractive Animation to catch your audience’s attention: the end goal of your video Ads to get the audience attention to your products. VidAU Video templates have a lot of attractive animation. You can select the ones you love to customize your Video Ads to be catchy, and spark engagement from your targeted audience.

Your audience on Facebook needs to see something that will catch their attention to watch your Ads and as you know that people have low attention span. So, ensure you use eye-catchy animation in your video Ads while customizing it.

Conclusion

VidAU is one of the best platforms that helps e-commerce businesses thrive in social media space. All of the templates and built-in features are centred on giving you the best video Ads perfectly suits your products and audience.

So, go ahead and give it a try! I  am very sure you will be glad you did because that is the game changer for your e-commerce business. Ensure you explore the built-in features and start to create Facebook video Ads with the aim of enjoying more sales and revenue in your e-commerce business.