Using Text-to-Video AI for Professional Marketing Videos

What does Text to Video AI mean? Text-to-Video AI involves converting written text into video content using AI tools, making information easier to understand through visual storytelling. With the rise of smartphones, social media platforms like YouTube, TikTok, and streaming services like Netflix, video has become the most effective way to share information.

In this article, we’ll explore and compare top AI tools for converting text into videos, focusing on marketing.

Top Five AI Text To Video Generator Free For Marketing Videos

Synthesia, Fliki, InVideo, Wistia, and VidAU are some of the best AI text to video generator with each of them excelling in different areas. As a user or someone who seeks an AI Text to Video Generators, one may be plagued with how to know the go-to tool among these numerous tools in the market. As a result, I have compiled a list of the most go-to tools and highlighted a tool that stands out for me. Let me show you, please walk me!

1. Synthesia

Synthesia has made a name for itself in the AI video creation market, majorly known for its AI avatars and its support for multiple languages. With capabilities in over 120 languages, it’s a go to for corporate communications, such as training videos and onboarding content.

While its  functionality excels in corporate video production, this focus can limit its effectiveness for dynamic marketing content. Businesses aiming for engaging explainer or product demo videos may find themselves needing to invest additional effort into customization for a marketing audience.

2. Fliki

Fliki stands out as an AI video generator from text due to its remarkable speed. Its hallmark features are speed and simplicity, making it a reliable choice for those needing to produce straightforward video content quickly. Supporting over 75 languages, Fliki offers an extensive range of AI-generated voices, allowing for realistic voice-overs.

However, Fliki is best suited for short, uncomplicated videos as It lacks the advanced customization options available in more comprehensive platforms. This makes it ideal for internal presentations or social media snippets, but it may fall short for larger marketing campaigns requiring personalized content.

3. InVideo

InVideo presents a strong suite of tools for marketers seeking to create customized videos. With its user-friendly drag-and-drop editor and a vast library of templates, users can craft videos from the ground up. Although it includes AI functionalities for converting text into videos, it often relies on user input to achieve brand-specific aesthetics.

While InVideo offers considerable creative freedom, this may not align with businesses looking for quick output. The customization heavy approach can be time-consuming, which might deter marketers who prioritize efficiency.

4. Wistia

Wistia is a favorite among marketers focused on optimizing video content for maximum engagement. It boasts tools for analytics, A/B testing, and heatmaps, enabling users to gauge viewer interaction and enhance conversion rates. While Wistia has video creation capabilities, its primary strength lies in post production optimization.

This makes Wistia more of a complement to video creation tools rather than a standalone solution for marketers who need to quickly generate videos from text.

5. VidAU

Amidst these contenders, VidAU rises as a standout platform tailored for marketing professionals. It merges features from competitors like Synthesia and InVideo, offering a blend of automation, multilingual support, and customizable AI avatars designed specifically for marketing.

Why VidAU Shines

VidAU excels due to its user-friendly automation and marketing centric features. Here’s why it’s often preferred:

• Ease of Use: VidAU automates the video creation process, eliminating the manual customization often required by platforms like InVideo. This efficiency allows businesses to generate content quickly without sacrificing quality.
• Marketing Specific Templates: VidAU provides templates optimized for platforms such as YouTube, Instagram, and TikTok, facilitating the rapid creation of content suited for social media marketing.
• Scalability: With batch processing capabilities, VidAU allows businesses to produce multiple videos simultaneously. This is especially advantageous for e-commerce companies managing extensive product ranges, ensuring consistency and quality across all videos.

we’ll walk you through how to use VidAU for converting text into engaging videos. Whether you’re creating marketing content or storytelling visuals, VidAU simplifies the process, allowing you to produce professional-quality videos with ease.

Step On How To Use VidAU  AI Video Generator From Text

This step-by-step tutorial below will guide you through the VidAU AI video generator from text, helping you leverage its powerful tools to craft engaging, professional videos effortlessly.

Step 1: Sign Up(Get Started) or Log In

Visit VidAU’s website and click “Sign Up (Get Started)” if you’re new to the platform, or select “Log In” if you already have an account. You can sign in or register using your Google account or email address.

Step 2: Select the description to Video feature 

Once you’re logged in, navigate to the Creative Center page and click on the “Description to Video” tool. Alternatively, you can select it from the “Quick Video Creation” section.

Step 3: Add Media and Product Details

Add all necessary media and product details, including the product name, a clear description, and relevant images or videos showcasing the product.

Choose your visual settings, including aspect ratio, video length, language, and target audience.

Step 5: Choose an AI Script or Write Yourself

At this stage, you’ll be presented with several well crafted AI generated scripts to choose from, or you can opt to write your script.

Step 6: Preview, Refine and Render

At this stage, your video will be generated. Preview it to ensure everything aligns as expected. Once you’re satisfied, click the “Render” button and wait for your video to be finalized. This might take a while depending on the length of your video.

 Step 7: Download and Share

Once the video has been finalized or generated, you can download, share and upload the video to all social media platforms.

The below guide covers key steps for creating a video with VidAUs text to video generator. 

Best Practices for Using a Text To Video Generator in Your Marketing

This section outlines best practices for using a text to video generator in your marketing strategy. Implementing these tips will help you create compelling, high-quality videos that engage your audience and boost your marketing performance.

Pre-Production

• 1. Define Your Objective: Clearly outline the purpose of your video (e.g., increase engagement, generate leads).
• 2. Know Your Audience: Understand your target audience’s preferences, interests, and pain points.
• 3. Craft Compelling Content: Write engaging, concise text with captivating headlines.

Text-to-Video Generator Setup

• 1. Choose the Right Template: Select a template that aligns with your brand and goals.
• 2. Customize Branding: Ensure consistency through logo integration, color schemes, and fonts.
• 3. Select Suitable Voiceover: Choose a voice that resonates with your audience.

Video Optimization

•  1. Keep it Short: Aim for video lengths of 60-90 seconds for optimal engagement.
• 2. Utilize Visuals: Enhance engagement with relevant images and animations.
• 3. Add Captions: Improve accessibility and viewer retention.

Audio and Soundtrack

•  1. Select Appropriate Background Music: Choose music that complements your brand and message.
• 2. Balance Audio Levels: Ensure the voiceover and background music are well-mixed.

Post-Production

• 1. Review and Refine: Preview the video, refine elements, and adjust timing as needed.
• 2. Optimize for Mobile: Ensure compatibility across devices.
• 3. Include a Call-to-Action: Encourage viewers to take the next step.

Distribution and Promotion

• 1. Publish Across Multiple Channels: Share your video on social media, YouTube, your website, and through email marketing.
• 2. Embed on Your Website: Increase engagement and conversions.
• 3. Measure Performance: Analyze video metrics like views, engagement, and click-through rates.

Conclusion

Text-to-video AI tools have transformed how businesses produce professional marketing videos. While platforms like Synthesia, InVideo, and Wistia each provide unique functionalities, VidAU emerges as the most comprehensive and user friendly solution for marketers. Its automation, multilingual support, and tailored marketing tools empower businesses to quickly generate good quality videos at scale.

By leveraging VidAU’s capabilities, businesses can enhance their marketing efficiency, reach global audiences, and maintain a competitive edge in the dynamic digital landscape.