Best Time to Post on TikTok in 2025 – Maximize Your Reach and Engagement

If you’ve ever poured your heart into a TikTok video only for it to get lost in the void, you’re not alone. Timing plays a huge role in the success of your posts, and figuring out the best time to post on TikTok can make all the difference. In 2025, the algorithm is as unpredictable as ever, but one thing remains true—posting when your audience is most active gives you the best shot at going viral.

So, when exactly should you post? Let’s break it down with the latest trends, TikTok posting times, and expert-backed strategies.

Why Posting at the Right Time on TikTok Matters

Imagine dropping a fire TikTok at 3 AM, only to realize your audience is peacefully snoring. The best time to post on TikTok today isn’t about luck—it’s about data. TikTok’s algorithm rewards videos that get immediate engagement. That means posting when your followers are active increases your chances of landing on the For You Page (FYP).

Studies have shown that videos posted during peak engagement hours can see up to 60% more interactions than those posted at random times. Timing your posts right helps boost visibility, interaction, and ultimately, follower growth.

Best Times to Post on TikTok in 2025 (Updated Data)

While every account has different audiences, research suggests these general time slots work best:

• Monday – 6 AM, 10 AM, 10 PM
• Tuesday – 2 AM, 4 AM, 9 AM
• Wednesday – 7 AM, 8 AM, 11 PM
• Thursday – 9 AM, 12 PM, 7 PM
• Friday – 5 AM, 1 PM, 3 PM
• Saturday – 11 AM, 7 PM, 8 PM
• Sunday – 7 AM, 8 AM, 4 PM

Key Takeaway: These times are based on TikTok’s global engagement trends, but to find your personalized best time to post on TikTok today, keep reading.

Best Time to Post on TikTok Saturday

Saturday is when people have more free time to scroll endlessly through TikTok. If you want to get the most engagement, aim to post around 11 AM, 7 PM, and 8 PM. These times align with users’ relaxed weekend habits—brunch scrolling, pre-night-out hype, and winding down before bed.

How to Find Your Best Posting Time

No two TikTok accounts are the same. Instead of blindly following a time chart, use these three foolproof strategies to find what works for you:

1. Understand Your Followers’ Behavior

Your followers’ activity is the #1 factor determining your best time to post on TikTok. Consider where they live, what their daily routines are like, and when they’re most likely to be online.

2. Use TikTok Analytics

TikTok provides real-time data on when your audience is most active. To access it:

• Go to Creator Tools > Analytics
• Check the Follower Activity tab
• Identify spikes in engagement and adjust your posting schedule accordingly

3. Experiment and Optimize

The TikTok algorithm is always evolving. Switch up your posting times for a few weeks and track engagement trends. Eventually, you’ll find the perfect window for your audience.

Times to Post on TikTok for Maximum Engagement

If you want to increase engagement, focus on these peak hours:

• Morning Rush (6 AM – 9 AM) – People scrolling before work or school
• Lunchtime Scroll (12 PM – 2 PM) – Mid-day breaks when users check TikTok
• Evening Prime Time (6 PM – 10 PM) – Highest activity as users unwind

The best times to post on TikTok 2024 may shift slightly in 2025, but these trends remain reliable.

VidAU AI – The Smartest Way to Optimize Your TikTok Ads

Want to go beyond just posting at the right time? VidAU AI helps marketers create high-converting video ads optimized for TikTok. With AI-powered templates and data-driven recommendations, you can create viral-worthy content that works with the TikTok algorithm.

✅ Create engaging TikTok ads in minutes
✅ Use AI to auto-optimize video formats
✅ Reach your audience at peak engagement times

Conclusion

Finding the best time to post on TikTok in 2025 isn’t an exact science, but it’s an essential step in boosting your reach. By leveraging TikTok Analytics, experimenting with different times, and staying updated on engagement trends, you can crack the code for viral content. And if you want to maximize your results effortlessly, VidAU AI’s TikTok video ad maker has you covered. Time your posts right, create high-quality videos, and watch your engagement soar.